1 <eprint xmlns="http://eprints.org/ep3/data/3.0">
2 <eprint_status>archive</eprint_status>
3 <eprintid><!-- "eprints_id" --></eprintid>
6 <datestamp>2006-10-17</datestamp>
8 <type>final_paper</type>
12 <family><!-- "prezime_ucfirst" --></family>
13 <given><!-- "IME" --></given>
20 <item><name>Perceptual prominence and remembering commercials:
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21 The influence of background silence as the executional characteristics of radio
\r
22 commercials</name><lang>en</lang></item>
25 <name><!-- "NAZIV RADA" --></name>
30 <ispublished>unpub</ispublished>
33 <item><!-- "subject" --></item>
37 <full_text_status>public</full_text_status>
42 <item><name>marketing communication, perceptive prominence, remembering, attention, background music</name><lang>en</lang></item>
43 <item><name>marketinška komunikacija, perceptivna istaknutost, pamćenje, pažnja, pozadinska glazba</name><lang>hr</lang></item>
47 <item><name>This research tried to examine...
48 ...according to the multiple resources theory.</name><lang>en</lang></item>
49 <item><name>Istraživanje predstavlja ....
50 ...prema teoriji višestrukih resursa.</name><lang>hr</lang></item>
57 <institution>Filozofski fakultet Sveučilišta u Zagrebu</institution>
59 <department>Odsjek za informacijske znanosti</department>
68 <given><!-- "mentor_ime" --></given>
69 <family><!-- "mentor_prezime" --></family>
73 <date><!-- "GOD. OBRANE" --></date>
74 <date_type>published</date_type>
78 <eprintid>13</eprintid>
81 <format>application/pdf</format>
82 <language>hr</language>
83 <security>validuser</security>
84 <main><!-- "file?" --></main>
87 <filename><!-- "file?" --></filename>
88 <data href="file://<!-- "full_path?" -->"></data>