1 <eprint xmlns="http://eprints.org/ep3/data/3.0">
2 <eprint_status>archive</eprint_status>
3 <eprintid><!-- "eprintsid" --></eprintid>
6 <datestamp>2006-10-17</datestamp>
8 <type>final_paper</type>
12 <family><!-- "PREZIME" --></family>
13 <given><!-- "IME" --></given>
20 <item><name>Perceptual prominence and remembering commercials:
\r
21 The influence of background silence as the executional characteristics of radio
\r
22 commercials</name><lang>en</lang></item>
25 <name><!-- "NAZIV RADA" --></name>
30 <ispublished>unpub</ispublished>
39 <full_text_status>public</full_text_status>
43 <item><name>marketing communication, perceptive prominence, remembering, attention, background music</name><lang>en</lang></item>
44 <item><name>marketinška komunikacija, perceptivna istaknutost, pamćenje, pažnja, pozadinska glazba</name><lang>hr</lang></item>
48 <item><name>This research tried to examine...
49 ...according to the multiple resources theory.</name><lang>en</lang></item>
50 <item><name>Istraživanje predstavlja ....
51 ...prema teoriji višestrukih resursa.</name><lang>hr</lang></item>
58 <institution>Filozofski fakultet Sveučilišta u Zagrebu</institution>
61 <department>Odsjek za psihologiju</department>
69 <given><!-- "mentor_ime" --></given>
70 <family><!-- "mentor_prezime" --></family>
74 <date><!-- "GOD. OBRANE" --></date>
75 <date_type>published</date_type>
79 <eprintid>13</eprintid>
82 <format>application/pdf</format>
83 <language>hr</language>
84 <security>public</security>
85 <main><!-- "file?" --></main>
88 <filename><!-- "file?" --></filename>
89 <data href="file://<!-- "full_path?" -->"></data>